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Dead Horse Branding continues to expand its stable of clients, teaming up with powerhouse entertainm

NASHVILLE, Tenn., March 22, 2016 /PRNewswire-iReach/ -- Established in 2015 by Nashville-based Australian couple Rick Caballo and Melissa Core, Dead Horse Branding offers 360 degree creative brand management for a diverse client base.

Dead Horse is not your typical marketing agency – it takes a unique anti-corporate stance, and is a one-stop service that provides PR, marketing, photography, graphic design, apparel design, licensing, and management of people and brands.

Their innovative business model is catching on quickly. This cutting-edge company has been carving out a niche as the go-to experts for emerging brands, as well as established major players.

Case in point: entertainment attorney John Mason.

A Los Angeles native, Mason first encountered the entertainment world as a guitar player with several successful bands, including playing for the Surfaris' known for hit song WIPEOUT. He also shared his first movie credit with Bob Hope, Tuesday Weld and Frankie Avalon in "I'll Take Sweden" (1965).

"We don't use out of the box or cookie-cutter designs or branding solutions. With each client, we look at their unique story and identity, and that drives everything we do."

But Mason's destiny was in entertainment law, where his client list reads like a who's who. He has represented the Presley family, ABBA, the John Wayne estate, Olivia Newton John, Shakira and Reba McEntire, to name just a few. Mason has represented six Oscar winners – either directly or through their heirs – and recording artists with combined sales of more than 100 million units worldwide.

" I have worked with a lot of branding, marketing and PR firms in my career but none can match Dead Horse for creativity AND follow through. Mel and Rick get and do it all!!" John Mason

As Core explains: "Working with high level industry icons that have such vast bodies of work like John Mason is a huge responsibility. Compiling John's history, testimonials and credentials, through to strategically photographing the imagery for his first digital platform, was a gratifying experience. We are very hands-on as brand developers, no matter what medium we work with you on."

Caballo adds, "When we design websites, we're not just creating a product, we're building a whole brand. Part of John's appeal is that he started out as an entertainer and we wanted to portray his creative background in a legal world."

To view John's first ever online digital platform visit

For more information about Dead Horse Branding visit

Media Contact: Melissa Core, Dead Horse Branding, 8188078180,

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