Mumbrella Opinion Editorial: Online Shopping Will Never Truly Defeat In-Store
A recent study reported most Australians still prefer in-store purchasing compared to online. Rick Caballo details why this isn't as surprising as you might think. Image. It is the first thing we buy into when we admire, follow or purchase anything. Image is the essential factor that all good branding is based on. Whether you are a physical store or an online platform, your branding should be strong. However that does not seem to always be the case. A recent Australian study
